Background

Greg was starting a new executive coaching practice. He was looking for a full custom copy and web design build. His overall goal was to address his target audience (successful managers and executives) who need new perspectives and skill sets in order to grow beyond their current capacity. 

Challenge

Before contacting us, Greg was unfamiliar with the online marketing landscape. He relied on us to ask the right questions so we could craft persuasive custom copy that would speak directly to the needs of his target audience.

Solution

After an extensive interview with Greg about his goals for the website, his target audience profile, and the role he would play in serving that audience, we got to work and performed extensive research in order to effectively hone in on the right messaging. We then built a custom WordPress website that includes subscriber forms and buttons that link to Greg’s online scheduling program.